SUSTAINABILITY

We are a sustainable fashion brand that empowers women like you, like Karli and anyone else, to make thoughtful choices without sacrificing style.

But what does that mean?

The fashion industry is facing an environmental and ethical crisis. Fast fashion's impact on the planet and exploitative practices in garment production have led to urgent calls for change.

We want to be part of the transformation of the fashion industry. Our innovative approach revolves around year-round versatility, sustainability, and affordability.

Say hi to Karli, she loves fashion but also cares about sustainability. She wants to shop clothes that not only look great and that are easy to wear in her busy life, but also align with her values.

However, she often finds herself (like many other women in germany) regretting impulse purchases and feeling like "she has nothing to wear". And it's not only Karli who feels that way, let us show you some numbers:

We believe that fashion should be sustainable, but not only in terms of the environment and the way our clothes are produced, but also in terms of our wallets and our time.

Our brand offers clothing that can be worn in multiple ways, giving our customers the freedom to choose how they want to wear their clothes and make the most out of their purchases.

How our clothes are made:

We as a brand have chosen to only use natural fibres in our collections. It means that if and when these garments end up in landfill they will biodegrade, not like a garment made with synthetic fibres like Polyester etc.

We want our products not only to be in harmony with nature. but also with the people making it. Therefore, our top priority was to ensure that our business partners accepted not to employ minors and not to allow any kind of discrimination based on origin, language, religion or sexuality, in line with business ethics and human rights.

In terms of equal opportunities, we also wanted to work with companies that promote women in the workplace and give them opportunities for further development.

  • CONSCIOUSLY MADE

    in Europe (to be exact in Turkey), with certified partners sustainably sourced, in line with business ethics and human rights.

  • GARMENT WASH

    An artisanal dyeing and washing technique endows our products with a lived-in color and an ultra-soft hand feel.